Our most common question “how do I get my business higher up a Google search.”
We all want to rank as highly as possible for the most relevant search terms our customers are searching for. If we appear at the top that normally results in getting more traffic to our website which will more likely generate enquiries and orders.
Goggle is a global powerhouse of a company, with a complicated maze of algorithms. Let us guide you through the maze and start you on your SEO journey.
BENEFITS OF SEARCH ENGINE OPTIMISATION
Can Google easily read your website and does it think the content is good enough and relevant enough? Because making your site technically and structurally as easy to crawl for search engines as possible will help improve your online presence. But don’t forget your readers. Making sure the information on your site is relevant to what people are searching for is just as important. This is known generally as ‘on-page SEO’.
How much do search engines like Google, trust your website? Because this ‘authority’ determines where you rank. So the more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both are an ongoing commitment of resource
Blogging is a vital part to SEO and keeping your content current and consistent. When loading a SEO optimised blog to your website, it gives you a great piece of relevant content that you can share across all your marketing platforms.
WHAT IS SEO?
We all want to rank as highly as possible when people search for terms relevant to our business or our site. Because it makes it more likely we get more traffic and therefore more likely to generate enquiries and orders.
There are things we can do to help Google and other search engines prioritise your website so that rankings improve over time as a result. It is complex though and it changes all the time. But we like to make it as transparent as possible. Put very simply it all boils down to two things that you need to get right – Relevance and Authority.starting out, content for the website was limited and imagery was a challenge but by providing a strategy and plan and supporting Neoma through the process we were able to launch with beautiful images. Future support will be to continue to grow the website alongside the business continually evolving their digital presence to reflect the projects they work on.
GOOGLE AD WORDS
An already well established business, Kaleidoscope Concepts decided they needed a revamp of their website as their business had migrated to now being used as a major selling tool when meeting potential clients. A fully responsive site that incorporates a lot of movement as well as the bright colours from the Kaleidoscope logo was used and an easier to use layout helped potential customers understand the services available
ARE YOU MOBILE OPTIMISED?
With 77% of adults owning a mobile and 85% of those adults thinking that a company’s website when viewed on a mobile device should be as better than its desktop website, this puts a huge importance on your website being mobile optimised
Go to your website right now via your mobile phone and check how it looks and how it works!
FAQS ON GOOGLE SEO
Yes, If you have an existing website a website assessment review is the best place to start understanding how to take your website to the next level. Whether you want to increase conversion of a product you are selling, or increase traffic to your website, having a full website assessment review can give you an understanding of what needs to be worked on to improve your website for your business. Think of it as an MOT for your website.
Yes, When looking to get into the web design there are loads of online resources and teacher lead courses to help with your education and it’s definitely a good idea to have some basic knowledge.
If you are wanting to learn web design so you can manage your website yourself or to improve your business then we can offer tutorial sessions for all levels where we can teach you various skills from basic updating of text or images to your website to adding promotions and creating e-commerce elements
- It sets a great first impression of your business making it look credible and professional, this builds rapport and trust with your customers.
- A well designed site creates brand consistency which is so important when wanting to grow your business and retain customers.
- It aids your search engine optimisation strategy (seo google search ranking) allowing you to stand out amongst your competitors.
- A website with good design reflects your customer service and the level of care you offer and provide.
- Your audience will have trust in their provider
- Your competitors are doing it
Customer will always prefer to see something visually pleasing and smooth functioning than something dull and clumpy. And with social media so important in today’s digital marketing world that people forget how important a website can be. It is your most powerful online tool to boost your business.
Every one of your customers has a mobile in their pocket, which means websites need to be mobile responsive. Responsive design is how your website functions on a mobile device. Is the text displaying correctly or are the images the right size? You need to ensure your customers are having a positive mobile experience to keep them engaged and encourage them to return to your site in the future. Having a web assessment review will provide you with what changes can enhance your website for your customers.
Web design services cover a range or topics – here are some of the services we offer for your website:
- Existing website review – Analysing your existing website and feeding back constructive improvements
- Build a new website
- Redesign existing website
- Maintaining your existing website – updating text images, SEO.
- Helping your website rank higher on google search terms.
- Monthly blogging to support your SEO strategy.
- Reviewing your websites data and analytics and reporting back with supportive suggestions
There is a wealth of design and more specifically web design companies out there. How to choose the best one can be a complete maze. Ask yourself what is most important to you?
Is it cost, ease, creativity or the design? Web design can be a big investment no matter the size of your company. We will happily have a chat with you over a coffee or over the phone to help you on your path and working working your budget and timeline.